The acquisition includes the Conimex brand and its associated business, encompassing all trademarks and related intellectual property. Conimex’ portfolio of Asian cuisine products aligns perfectly with Paulig’s World Foods portfolio, creating opportunities for scaling Paulig’s sourcing and supply chain while delivering more flavourful experiences to its customers and consumers.
“We aim to shape a popular food culture, and with the acquisition of Conimex we want to make it easier for even more consumers to enjoy cooking Asian food at home. This acquisition establishes our position in the Asian category in the Netherlands. It also allows us to combine portfolio and concept development, leveraging Paulig’s strong R&D and production capabilities to grow our World Foods portfolio in Europe”, says Rolf Ladau, CEO of Paulig.
Conimex was founded in 1932 in Baarn, Netherlands, and has grown significantly over the years, expanding its product line to over 100 items. The brand has a brand awareness of 87 percent in the Netherlands, is recognised for its distinctive yellow packaging, and has become a staple in Dutch households.
Earlier this autumn, Paulig acquired Panesar Foods, a UK-based manufacturer of sauces, salsas and condiments. Paulig will now leverage Panesar Foods’ production capabilities to boost the growth of both Conimex and Santa Maria brands in Europe.
The closing of the acquisition of Conimex is subject to the merger control clearance by the Dutch competition authority and customary works council consultation procedures.
Media contact
Nils Sjöberg
Head of Corporate Communications
nils.sjoberg@paulig.com
+46 70 085 24 11
About Paulig
Paulig is an international food and beverage company, growing a new, sustainable food culture – one that is good for both people and the planet. Paulig provides all things tasty: Tex Mex, Snacks, coffees, World Foods and spices. The company's brands are Paulig, Santa Maria, Risenta, Poco Loco and Zanuy. Paulig also manufactures products for its private label and industry customers. In 2023, the company’s sales amounted to approximately EUR 1.2 billion. Paulig was founded in 1876 and is 100% owned by the Paulig family. The company has 2,500 passionate employees in 13 different countries working on our purpose For a life full of flavour.
