18.2.2025 Press release
2024 was a strong year for Paulig, marked by successfully navigating a challenging and dynamic market environment. Revenue reached its highest level ever, growing by 2.7% to EUR 1.2 billion compared to the previous year, with a comparable EBITDA of EUR 132.6 million.  The operating profit amounted to EUR 78.9 million, representing 6.6% of revenue. This reflects the strength of Paulig's brands and private label business, and the trust customers and consumers place in its products.

Key figures in 2024:

  • Paulig’s revenue increased by 2.7% to EUR 1,198.9 million (1,167.6)   
  • Of the total revenue, 48 (49) % came from the Nordic countries and 52 (51) % from other countries   
  • Comparable EBITDA declined by –3.4% and totaled EUR 132.6 million (137.2), which was 11.0% of revenue (11.8)   
  • IFRS operating profit totaled to EUR 78.9 million (90.1) 
  • Net profit was EUR 67.0 million (89.1)    
  • Cash flows from operating activities (IFRS) totaled EUR 90.4 million (125.9) 

“We successfully delivered on our growth strategy in 2024, achieving the highest revenue in Paulig’s history. The market environment remains challenging, particularly with the volatility of green coffee prices throughout the year and a sharp price increase in Q4, along with geopolitical instability. Despite the market conditions, we have created a solid foundation for profitable and sustainable growth, says Rolf Ladau, CEO of Paulig.

In October, Paulig acquired Panesar Foods, a UK-based manufacturer of sauces, salsas and condiments to accelerate growth in the Asia food category. In December Paulig also agreed to acquire the leading Dutch brand Conimex from Unilever.

“Our strategy, centered around the vision of shaping popular food culture, enables us to scale up different food trends, making it easier for our consumers to enjoy them at home or in restaurants. With the acquisitions of Panesar Foods and Conimex, we’re ready to scale up in the Asian food category on the European market and deliver on our vision, says Rolf Ladau.

Investments in future growth and sustainability

Paulig’s ambition is to be one of the fastest-growing, food and beverage companies in Europe and a sustainable frontrunner in the industry. To align with its growth ambitions, Paulig introduced a new organizational structure in 2024, designed to optimize resource allocation, strengthen critical capabilities, and streamline decision-making.

Following the re-structure, the sales of Paulig were divided between two business areas, Branded and Customer Brands. The Branded Business Area consists of Paulig’s own brands, such as Santa Maria and Paulig, while Customer Brands focuses on private label and industry customers. Branded Business Area accounted for 59% of revenue, fueled by increasing sales volumes, showing recovery in this segment compared to the previous year. The Customer Brands Business Area consists of retailers’ own labels as well as selected value brands.

“With the new organizational structure in place, along with the acquisitions, Paulig is well-positioned to drive growth in 2025”, says Rolf Ladau.

Throughout the year, Paulig has continued to improve the overall efficiency of its operations. The company’s business transformation program has progressed as planned. Paulig has also invested in automation, capacity building, and sustainability, including roasting upgrades in Finland, factory expansion in Estonia, and a new production line in Spain.

As part of its effort to achieve its sustainability ambition, Paulig achieved its target to reduce   its greenhouse gas emissions by 28% in own operations compared to 2018 and set a new long-term goal of reaching Net Zero emissions by 2045. In 2024, Paulig focused on reducing emissions in key value chains, including wheat, corn, coffee, and logistics.

The information presented in this press release is unaudited.

Paulig’s annual report, including financial statements and sustainability report, will be published on March 28th, 2025. 

For further information, please contact: 

Nils Sjöberg
Head of Corporate Communications

nils.sjoberg@paulig.com
+46 70 085 24 11

About Paulig

Paulig is an international food and beverage company, growing a new, sustainable food culture – one that is good for both people and the planet. Paulig provides all things tasty: Tex Mex, Snacks, coffees, World Foods and spices. The company's brands are Paulig, Santa Maria, Risenta, Poco Loco, and Zanuy. Paulig also has a successful Customer Brands business containing value brands, private labels and industrial products. In 2024, the company’s sales amounted to approximately EUR 1,2 billion. Paulig was founded in 1876 and is 100% owned by the Paulig family. The company has 2,500 passionate employees in 13 different countries working on our purpose For a life full of flavour.

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